We are a family-owned business, established in 1923, and to this day we are still a family business, now in its fourth generation! The first 70 years of the MAD journey started in flooring, specifically creating stair underlay for carpets. 

Fast forward to the 90s, we found that stair underlay had the perfect grip and durability for a yoga mat, and so — working closely with professionals and the studio sector — our yoga mats soon joined commercially approved Yoga-Mad products and we became the first Oeko-Tex approved yoga mat on the market! This attention to detail identified a niche in the market and our strategy mirrored out from yoga and quickly developed into fitness (Fitness-Mad) and then Pilates (Pilates-Mad).

Fast forward another 20 years to 2010 and Align-Pilates was established. Align-Pilates offers a comprehensive range of commercial Pilates Studio equipment, as well as an innovative selection of home reformers and all the mats, props, and small equipment required for Pilates matwork.

Since then, the business has continued to grow and offer a wider and wider range of commercial quality fitness products, through our own brands and those we exclusively distribute, so that we are now in a position to offer everything that a fitness enthusiast or business needs for a complete workout. At The Mad Group, we constantly update and look for new innovative products for you and your customers, which we believe is the key ingredient to the success in our brand and company!

We offer leading fitness, health, and wellbeing equipment across a range of disciplines. We take pride in providing high quality equipment to you, your business, and your clients. The majority of MAD products are designed for commercial use, as our equipment is widely used by leading studios, clubs, and fitness professionals. So, whether you are looking for equipment for home or professional use, we are confident our equipment will more than match your requirements. 

We are based in Evesham, Worcestershire with our own UK warehouses. However, we also supply nationally and internationally so you can find us all around the world. As we are based in the UK, you can trust that our Customer Care team will be on hand for any help and are always manned during the UK working week from Monday to Friday 9am to 5:30pm. Call us on +44(0)1386 425920, email us at [email protected], or live chat with us for a quick answer.