About The Mad Group

Our Brands

Our brands include Fitness-Mad, Yoga-Mad & Pilates-Mad as well as our sister brands Align-Pilates & BBE.
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Alongside our own brands, here you will also find ToeSox, Tavi, Base 33, Donic-Schildkroet, Talbot-Torro, Schildkroet Funsports & Rehband who we exclusive import and distribute for.
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How It All Began...

We are a long-established family-owned business since 1923; and to this day we are still a family business, now in its fourth generation! The first 70 years of the MAD journey started in flooring, specifically creating stair underlay for carpets. 

Fast forward to the 90’s, we found that stair underlay was the perfect material in terms of grip and durability in what a yoga mat needed. Working closely with professionals and the studio sector, our yoga mats soon joined commercially approved Yoga-Mad products and we were the first OKOTEX approved yoga mat on the market! This attention to detail identified a niche in the market and our strategy mirrored out from yoga and quickly developed into fitness (Fitness-Mad) and then Pilates (Pilates-Mad).

Fast forwarding another 20 years back in 2010, Align-Pilates was established. Align-Pilates offers a comprehensive range of commercial Pilates Studio equipment, as well as an innovative selection of home reformers and all the mats, props, and small equipment required for a Pilates matwork. 

At The Mad Group, we constantly update and look for new innovative products for you and your customers, which we believe is the key ingredient to the success in our brand and company!

Our Products

We offer leading fitness, health, and wellbeing equipment across a range of disciplines. We take pride in providing high quality equipment to you, your business, and your clients. The majority of MAD products are designed for commercial use, as our equipment is widely used by leading studios, clubs, and fitness professionals. So, whether you are looking for equipment for home or professional use, we are confident our equipment will more than match your requirements. 

Contact Us

We are based in Evesham, Worcestershire with our own UK warehouses. However, we also supply nationally and internationally so you can find us all around the world. As we are based in the UK, you can trust that our Customer Care team will be on hand for any help and are always manned during the UK working week from Monday to Friday 9am to 5:30pm. Call us on +44(0)1386 425920, email us at [email protected], or live chat with us for a quick answer.

Trade Customers

We offer trade accounts for Fitness Professionals, Retailers, or Businesses and you can apply online here. Receive competitive wholesale/trade prices, save on cost, buy in bulk, receive exclusive offers & discounts, and more. Ideal for when you're setting up or refreshing your equipment in your studio or gym. Find out more below and sign up today!

Buy With Confidence

Fitness-Mad, Mad and The-Mad-Group are registered trademarks and trading names of The Mad Group (HQ) Ltd. Registered in the UK No 188425 - you can see us on Companies House. We were founded in 1923 and have a Creditsafe Credit Score of over 80/100 which means ”Very Good Credit Worthiness" see Creditsafe's Company Credit Reports so you can buy from us with complete confidence.

URL to Companies House - click here!