Cookie Policy

Last updated: May 24th, 2021.

At Mad-HQ, we use cookies when you visit our website to help customise the website and provide you with a better and personalised user experience.

We reserve the right to change our Cookie Policy as our business changes. If our policy changes in the future, we will post an updated version on our website. You can check if this policy has changed by checking the revision date that appears at the top of this policy. Any changes will be effective immediately upon posting the updated Cookie Policy on the website.

We are responsible for looking after your data ethically and securely meaning we will only use it for the purpose for which it was provided to us. Help us to help you so please contact us if you feel we have done anything wrong so that we can correct it.

What are cookies and why do we use cookies?
Cookies are small pieces of information that is stored by your browser when you visit a website. They are widely used to make websites work, maintain functionality as you move between pages, as well as improve your web browsing experience by providing you with a personalised experience. Without cookies, you would have to login or rebuild your shopping cart after you leave our website, and you would not be able to place an order on our website. A cookie does not give us access to your computer or any information about you, other than the data you choose to share with us.

Types of cookies used
The following cookies are set by our Sana e-commerce platform for User sessions:

(a) Session cookies: Session cookies are used by the server to store information about user's page activities. Anonymous identifier of the current session is encrypted in the session cookies and they do not contain any personal information in the unencrypted form. Session cookie is stored in the temporary memory and is removed when a user closes the Web browser.
(b) Authentication cookies: Authentication cookies contain the heavily encrypted identifier of the authenticated web site visitor (shop account). Expiration date of the authentication cookie depends on whether a user selected the option Remember me while logging in the web store. If not selected, the authentication cookie will be deleted when the Web browser is closed. If Remember me is selected, the expiration date of the authentication cookie will be set to 30 days.
(c) Language cookies: Language cookie stores the identifier of the language selected by the user in the web store. When the user visits the web store again, it will open in the language selected earlier. This cookie does not expire.
(d) Guest cookies: Guest cookies store billing information of a shopper who places an order without registration. Guest cookie is stored for 20 minutes and while the user is active. If a guest has started creating an order but is not active for 20 minutes, his or her information will be removed. The information about the guest is also removed immediately after creating an order.

Third-party cookies used on our website
We use several third-party cookies to deliver the services on our website. Third-party cookies are mostly used to track users between websites but also allows us to provide a support chat functionality on our website. If you would like more information about the cookies uses by such suppliers, please go to their individual privacy policies listed below.

Google Analytics
We use Google Analytics to analyse the use of this website. This site uses cookies from Google to deliver its services and to analyse website traffic. Google Analytics uses information collected from cookies stored on users’ computers to generate statistical and other information about website use. The information generated relating to our website is used to create reports about the use of the website and this information will be stored by Google. Please refer to Google’s Privacy Policy for further details. By using our website, you agree that we can place these types of cookies on your device.

Facebook & Instagram
We use Facebook & Instagram’s like button, which allows users to click, like, and follow us on Facebook & Instagram so you can share with your Facebook & Instagram contacts on what you like. Please refer to Facebook’s Privacy Policy for further details of their cookie usage. By using our website, you agree that we can place these types of cookies on your device.

We use Twitter’s like button which links you to our personal Twitter account. Please refer to Twitter’s Privacy Policy for further details on their cookie usage. By using our website, you agree that we can place these types of cookies on your device.
We use a third-party Live Chat service provider, treats any information collected about you in accordance with the provisions of's Privacy Policy. Like most internet-service operators, collects non-personally-identifying information of the sort that web browsers, apps, and servers typically make available such as the browser type, language preference, geographical location, referring site, and the date and time of each visitor request.’s purpose in collecting non-personally identifying information is to better understand how’s visitors use its services, and to provide users the ability to understand how their visitors use their services. From time to time, may release non-personally-identifying information in the aggregate, eg. by publishing a report on trends in the usage of its services. also collects potentially personally-identifying information like Internet Protocol (IP) addresses for users that use the services and visitors.

Control of cookies
For more information on how to control cookies (block or delete), check your browser or device’s settings for how to control or block cookies, or visit the following links:Contact
Any queries or comments regarding the information set out in this Cookie Policy, please contact us at [email protected] or call us on +44(0)1386 425920.